Social and Market Strategic Research
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SMSR News updates

A Positive Year in 2009

2009

In 2009 we delivered many successful projects including the following :

Midland Heart - Tenant Satisfaction surveys

London Borough of Tower Hamlets-Focus Groups, Parks & Open Spaces Survey, Parents Survey, Parking Survey, Waste Strategy Focus Groups, Recycling Diary Consultation

Kent Consortium (7 authorities)-Place Survey, STATUS Survey

London Borough of Barnet-Report Writing, Communications Focus Groups, Workshop Recruitment, IDeA workshop, Sheltered Housing Survey

South Derbyshire District Council-STATUS Survey

North East Lincolnshire Council - Citizens’ Panel – Manage & Consult, Mystery Shopping Exercise, Hecamon Survey, Taxi Survey, Green Space Survey, Newsletter Mailout, Annual Report Focus Groups

East Lindsey District Council- Citizens’ Panel - -Manage & Consult, Focus Group recruitment, “Consult with Customers” Presentation

Hull City Council-STATUS Survey, Employee Survey, Internal Comms Focus Groups

York City Council-Street Lighting Survey

Wakefield District Council-Highways Survey

Royal Borough of Kensington & Chelsea-“Big Blues” Survey, Carers Survey

Berwick Borough Council-Internal Communications Survey

Cumbria County Council-Schools Survey Analysis & Reporting

Bedfordshire & Luton Fire & Rescue -Bluelight Survey

Mid Bedfordshire District Council-Citizens’ Panel – Manage and Consult

Bedfordshire Police Authority(consortium)-Web Survey, Transport Survey, Environmental Survey

East Sussex County Council-Awareness Survey

Staffordshire Moorlands District Council-Place Survey, Panel Refreshment

North Lincolnshire Council-Hecamon Survey, Focus Group recruitment

Northampton Borough Council-Focus Group recruitment

Shepway District Council-Citizens’ Panel – Manage & Consult, Budget Survey

Liverpool City Council-Data Processing Regen Survey

Wealden District Council-Panel Recruitment, Focus Groups

Sandwell Metropolitan Borough Council-West Midlands Assembly Tenant Survey

Sevenoaks District Council-Panel Refresh

Kerrier District Council-Panel Newsletter Mailout

Eastbourne Borough Council-Panel Refresh

East Sussex County Council-Data Processing School Survey

Blackburn with Darwen Council-Quality of Services Survey

Scarborough Borough Council-Panel Refresh

Swale District Council-Place Survey Key Driver Analysis

Wolverhampton City Council-Telephone Survey


Consultancy on behalf of the Office of Fair Trading

2008

This year SMSR carried out a consultation on behalf of the Office of Fair Trading (OFT) about the issue of scams. The telephone consultation was initially carried out in February to gain an understanding of what people of the UK knew about scams and what they would do if they were ‘scammed’. Following this first wave of the consultation, the OFT launched a campaign to raise awareness of scams via television, posters, leaflets through doors and radio. SMSR then carried out the second wave of the consultation to establish just how effective the campaign had been. A total of 2000 interviews were carried out across England, Northern Ireland, Scotland and Wales with men and women of all ages.


Health Care in Tower Hamlets

May 2008

SMSR are currently working with Tower Hamlets Primary Care Trust (PCT), speaking to residents about the local health care services in Tower Hamlets. The survey is being carried out over the telephone and face to face interviews are talking place in GP surgeries and the Accident and Emergency department of the local hospital. Tower Hamlets PCT want to find out where residents are likely to go if they are unwell or have a medical emergency, as well as find out about their past experiences with healthcare services. 1800 surveys are to be completed within a 2 week period and results of this survey will be used to raise awareness of where to go for healthcare and improve healthcare services in the future.


Market Segmentation SPSS Training

May 2008

Jessie, SMSR’s Data Analyst completed the Market Segmentation SPSS 2 day course in London last week. The course covered: methods and principles of market segmentation, factor and cluster analysis and CHAID analysis for response –based segmentation.

The aim of the course was to increase knowledge of the different types of analysis and explore how they can be applied to SMSR’s work, increasing the value of the analysis given to clients.

Jessie found the course interesting and informative – the small numbers of people on the course meant that Jessie was able to explore methods further and cement her understanding of what was covered on the course.


MRS Training

April 2008

One of SMSR’s Project Managers, recently completed a qualitative and quantitative research course at the Market Research Society in London. The 2 day course covered research methodologies, analysis and presentation of data. Not only did the course give the chance to gain more knowledge about research methods, but due to the mix of attendees on the course (both public and private sector) it gave us a better understanding of the client side of consultations.


Gloucestershire Police

December 2007

In December 2007, SMSR carried out the largest postal consultation to date in SMSR's history! A total of 28,000 surveys were sent to the residents and businesses of Gloucestershire, which asked what they thought of Gloucestershire Police. The survey covered feelings of safety, satisfaction with the police and how the police budget should be spent. As well as being able to complete the survey and return it to SMSR, residents were able to complete the survey online and Community Safety Teams also visited residents and completed the surveys with them.

A total of 6852 surveys were returned to SMSR over the Christmas period.


Northamptonshire Panel

November 2007

SMSR have recently recruited a panel of 1750 residents across Northamptonshire after being commissioned by Northamptonshire County Council and Northampton Borough Council. The telephone recruitment took place over a 4 week period, however due to difficulty reaching younger residents of the County, a team of face to face interviewers were sent to various venues across the County to speak to residents aged between 18 and 24 to explain what being a panel member involves. This boosted the numbers of younger residents on the panel and ensured the Councils that a representative response would achieved in future consultations.


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