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SMSR Quality Systems Manual Summary

The SMSR Quality Systems Manual contains procedures which staff use on a daily basis to undertake the various tasks involved in market research projects. Although not covered directly by the BS ISO 20252:2006 standard, SMSR possesses procedures for its financial, marketing some administrative work which impact on the performance of the company as a whole.

Procedures are centred on the three main areas of the standard as follows

1. Project management:

1. Responding to client enquiries and tenders
2. Identifying client requirements and the most suitable solution
3. Initiating the project including project briefings for staff and clients
4. Managing the project and liaising with clients
5. Reporting the outcomes to clients

2. Data Collection

1. Managing the recruitment and training of fieldworkers
2. Conducting the collection data
3. Managing access panels and focus groups
4. Validating the processes of data collection

3. Data Analysis

1. Managing hard copy and electronic data entry
2. Managing data files
3. Validating the analysis processes
4. Maintaining appropriate records

In addition the following areas are also included

4. Quality Operations and Review

1. Manage the Quality System including regular review meetings
2. Maintain and audit procedures
3. Carry out follow up reviews with clients 

5. Finance. Administration, Staff Development and Marketing

1. Maintain procedures for SMSR’s financial and administrative systems
2. Manage SMSR’s training and development processes
3. Devise and implement the Company’s Business and Marketing Plans.

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