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Methodologies
SMSR offers a broad portfolio of research and consultation methodologies with expertise in design and implementation of both quantitative and qualitative processes.
Survey processes
Postal, telephone, web-based and face-to-face survey work can be provided and decisions on methodology may be influenced by budgetary and/or quality considerations. Telephone work is undertaken from our own in house CATI call centre and face to face work carried out by local researchers led by and SMSR field supervisor.
New developments
SMSR has developed its methodology portfolio to reflect the opportunities offered by new technologies and uses a range of ‘non standard’ consultation methods including Web surveys, blogs, picture sharing, logs, wall-postings, email, instant messaging, music-sharing, group creation/communities of interest and voice over IP.
Qualitative approaches
SMSR has an experienced team of focus group facilitators and qualitative researchers and interviewers. Qualitative work is often carried out to inform the development and design of research and consultation processes or to reflect on specific statistical findings of large surveys.
Analysis
Using a range of highly sophisticated scanning equipment, computer aided telephone interviewing and analysis software, SMSR can offer client organisations a choice of processes for managing and presenting statistical information and for producing and packaging final reports.
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