Focus Groups

SMSR have a highly successful method that ensures a good attendance to any type of focus group. We have refined the art of focus group recruitment, facilitation and report writing over our 17 year history.

We always approach the focus group process with our own unique personal style. We have a dedicated team of recruiters that make initial contact over the telephone, giving full details on what the group process is about, where it is and why it is being held. The potential attendee is told how long it will last and are usually offered an incentive for their time. A venue is chosen to suit the nature of the topic being discussed and the organisation the group is being organised for.

With residents, we usually recruit approximately 16 people to achieve a group of between 10-12, every one of these are sent a confirmation letter and a map with directions to the venue. Crucially a reminder call is made 24 hours before any group to ensure attendance. A reserve list is used if necessary.

SMSR use a team of trained facilitators who travel all over the UK and have an in-depth knowledge of the different public sectors that we work for. All groups are digitally recorded and scribed and a full comprehensive report is produced following any groups that have been facilitated. Prior to the groups we would develop and work with the client to ensure a relevant and workable script was used for each group.

SMSR also run focus groups with business, stakeholders and employees.

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